The thing to understand about Saskatchewan is it just used to be the place people were from.“If you're an average Saskatchewanian, you'd see more of your Grade 12 class in (the bar) Cowboys in Calgary than you ever would in Saskatchewan,” says John Gormley a long-time regional radio host, author and columnist.“And it was so true. That was part of your life story. You would finish Grade 12 and then finish your trades in Alberta, or you did your degree here and then moved to Alberta.“Now, under Brad Wall, (this) doesn't have to be a place where everybody's from.”Keep those words in mind as you consider this campaign ad: fireside-chat style, his collared shirt open at the top, the premier of Saskatchewan looks straight into the camera.