CBC/Radio-Canada's CEO Catherine Tait stepped in it twice recently.Step one: she poked the bear. “There is a lot of CBC-bashing going on – somewhat stoked by the Leader of the Opposition,” she told The Globe and Mail “I think they feel the CBC is a mouthpiece for the Liberal government.”The bear quickly responded with a fundraising email: “The president and CEO of Trudeau's $1.2-billion propaganda arm, the CBC is now openly attacking me. They're not even pretending to be unbiased. We need to go around the CBC and other Liberal pamphleteers, and get our message out to millions of Canadians.”Step two: she jumped the gun. She told The Globe and Mail that the CBC is eventually preparing to shift all its content to online-only “in order to remain relevant.” It's inevitable, but a premature announcement.The Canadian Media Guild, the union of CBC/Radio-Canada employees, issued a statement accusing her of confusing the public: “It's disheartening that this declaration from the CBC president was shared out of the blue, without a chance for CBC workers who create the programming, and the public who rely on these services, being able to weigh in.”. The bear also piped in: “A broadcasting corporation that will not broadcast but will cost $1.2B/year? Help me defund the CBC.”A global consultancy could no doubt step in to sort this all out with a bold new vision and plan, but that would be politically unwise. Instead of complaining about the public broadcaster, I'm offering a bold plan, free of charge, to make it relevant again.Assuming he would return to his nourishing mother (alma mater), the CBC should bring back Rex Murphy. He has already completed the situation analysis and published his conclusion in a recent column in the National Post: “The CBC is boring and preachy and that is why there is CBC bashing”.Who better than Rex to make it interesting, even exciting? He's the award-winning writer and broadcaster who hosted “Cross Country Checkup” on CBC Radio for 21 years until 2015 and appeared weekly on The National to deliver essays until 2017.His profile is still on the CBC's website: “His oratory -- a volatile mix of insight, humour and biting political commentary, powered by an extraordinary vocabulary -- brings audiences to their feet at events from coast to coast.”One of his classics is streamable on YouTube, ready for a digital-only world. It's vintage Rex with references to Johnny Depp and questions like “are people looking at Trudeau and seeing signs of the qualities that go deeper than name or fame, deeper than looks or locks?”. It ends with the Kundera-inspired line “the lightness of being Justin may just be unbearable”.Contempt is the feeling that a person is beneath consideration and deserving scorn. Mr. Murphy appears to share this feeling with an increasingly large number of Canadians. It's one side of what Frank Graves and Stephen Maher refer to as “affective polarization” in their article in Jan/Feb issue of The Walrus. “There are now two Canadas eyeing each other with reciprocal contempt. Voters with opposing ideologies harden in their views and become less tolerant and respectful of one another”, they wrote. “It means fewer points of compromise are possible, and debates become demonizing, resentment driven, conspiracy fuelled.”In this context, a full hour of Rex would no doubt be a rating success. And it would be shared online on platforms like True North and Rebel News. No one could accuse the CBC of being the Liberal's propaganda machine.The show, inspired by CNN's Crossfire with two pundits, one on the right and one on the left, could include animated debates with two guests like Jenni Byrne, Poilievre's senior strategist, and Gerry Butts, Trudeau's former Principal Secretary. It would blow up the internet.Taxpayers would be thrilled to see advertisers spend a fortune to secure time on this top-rated show. Alternatively, should the ad-free approach proposed by the Friends of Canadian Broadcasting win the day, episodes would initially be available only via paid streaming services, like Gem Premium. Many would question why they have to pay twice for CBC content they're already funding, but that's the premium you pay to see things first. The show would inspire profitable spinoffs, generating revenue to offset the gradual defunding.In his column, Mr. Murphy wrote: “If you travel vast swathes of this country, and I have, a large number of the people you will meet will utter this same sentence — “I never watch it now” (now is a key word here) — or, “It's been ages since I looked at CBC News.” The CBC and Rex Murphy have a real opportunity to get a divided country to at least listen to the other side. And a shot at making us all friends of the CBC, despite agreeing to disagree on almost everything.