Manitoba PCs offer case study in how not to run an election campaign

  • National Newswatch

Heather Stefanson ignored pressing issues and failed to take advantage of the conservative moment.It's somewhat comforting that, in the age of big data and laser-focused analytics, political campaigns can still go so disastrously haywire. The quest to govern is still influenced by ungovernable human factors from charisma, to hubris, to reading the room so poorly one might as well be in the wrong house. Manitoba's Progressive Conservatives have provided the latest example of a campaign that was driven terribly (and avoidably) off course by poor judgment and a fundamental inability to connect with voters.