Manitoba eyes shrinkflation law, grocery store in downtown Winnipeg

  • Canadian Press

Manitoba Finance Minister Adrien Sala speaks to the media about Budget 2026 at the legislature in Winnipeg, on Tuesday, March 24, 2026. THE CANADIAN PRESS/David Lipnowski

WINNIPEG -- Manitoba is looking at legislation that would mandate unit pricing in grocery stores to tackle so-called shrinkflation.

The announcement follows the release of a study, promised in the November throne speech, that analyzed grocery pricing in the province and industry policies.

Finance Minister Adrien Sala says possible legislation would require grocers to establish standardized unit pricing, so consumers can make more informed purchasing decisions.

He also says the province is looking at how it could support a grocery store in downtown Winnipeg.

The study points to long-standing calls from community groups to open a full-scale grocery store in Winnipeg's core.

New figures from Statistics Canada show Manitoba had the third-highest inflation rate among provinces in May compared to April.

This report by The Canadian Press was first published June 22, 2026.