Demonizing Pierre Poilievre could end up backfiring on Justin Trudeau
In the world of political advertising, nothing grabs attention like negative advertising. Why? It’s simple: our brains are wired to...
Éric Blais
While National Newswatch does not keep an archive of external articles for longer than 6 months, we do keep all articles written by contributors who post directly to our site. Here you will find all of the contributed and linked external articles from Éric Blais.
Pierre Poilievre has a problem: He can’t pass the beer test in Quebec
In politics, where the line between the personal and political is often blurred, the “beer test” stands out as a...
In new ad, Pierre Poilievre pivots from relentless critic to peddler of hope. Why this may not work
“It takes a tough man to make a tender chicken.” This slogan from the annals of advertising history was for...
A complicated Montreal byelection should provide clarity for Trudeau and the Liberals
In Monday’s byelection in LaSalle—Émard—Verdun, voters faced an unprecedented choice: 91 candidates listed on a sprawling ballot — the longest...
Pierre Poilievre spent the summer wooing these crucial voters. Here’s why it isn’t working, yet
The Grand Seduction. That’s how some media outlets referred to Pierre Poilievre’s many visits to Quebec this summer. It’s perhaps...
Doug Ford is correct to commit advertising dollars to local media but he’s wrong to use tax dollars to promote his party
The Ontario government’s recent decision to direct its four largest agencies to spend 25 per cent of their advertising dollars...
Why the Liberals can’t simply ‘rebrand’ once Trudeau steps down
As calls for Prime Minister Justin Trudeau to step down grow louder, inevitably, talk of “rebranding” the Liberal party of...
Quebec’s language laws are coming to a long neglected place — bathrooms
Growing up in a French-speaking household, my family often vacationed in Ontario and New England, where I was captivated by...
What happens when a thin-skinned political lifer becomes prime minister? We may be about to find out
“You must be kidding.” That was one of the many emails I received in response to a column I published...
Trudeau is at risk of weary voters tuning him out — and Poilievre needs to be cautious too
In marketing as in politics, a brand’s voice can make or break its ability to connect with its target audience...
François Legault’s CAQ finds it difficult to 'unfriend' Meta after promising a boycott
I won’t be able to share this op-ed on Meta’s Facebook and Instagram due to its decision to block access...
Why Pierre Poilievre's insults of two Québec mayors show contempt for all Quebecers
Conservative leader Pierre Poilievre throws punches in both of Canada's official languages. Yet, some punches land differently in Quebec compared...
Negative ads against Pierre Poilievre a high stakes gamble for the Liberals
It's been a slow burn, simmering out of the spotlight, but the Liberal Party's campaign against Pierre Poilievre is beginning...
